Being one of the more eccentric personalities we have ever met on Vancity's streets, it is no wonder that SHUGARBOY is racing to the top of the Entertainment Industry - whether it be as an Electronic Producer, Visual Artist OR Fashion Designer
SHUGARBOY has spent the past 9 years working on his craft- obsessively. His "unconventional" behavior secured collaborations with industry professionals such as Jeff Daniels, Juno Award's Elaine Lil’Bit Sheppard, Hedley's Tommy Mac, Rhys Fulber of Delerium & Elise Estrada. Not to mention the $10,000 StoryHIVE threw at him for his track "Disintegrate" - no bigs. We'll do you favor & link it:
His passion for all forms of creative expression inspired him to create an Anime influenced clothing & accessory line called SHUGARBOY Brand (SHBB). With a store-front in Alberta & pop-up shops in Vancouver, SHBB is inspired by Japanese street-style culture - unseen in North American fashion
If you've been with us before, you know our mission encourages all to promote their authentic self (read more). We are OBVI obsessed with SHUGARBOY than. Read more & you know we feel V strongly about the difference between Fashion & Style. Our fav shugar used both- fluidly. If you can use both, why differentiate at all?
SHUGARBOY's Runway set
Adam-Lin Bungag (Designer, A D A M) is cheeky, but eloquent. His energy manifests straight into pieces which promote skin, piercings, tattoos & sex- although they are not sexually driven. His experience encourages him to challenge social norms by pushing the boundaries of 'appropriate'. He encourages freedom of expression- an appropriate intention behind a sneaky mask of 'inappropriate'... character cheek that hints at certain realities surrounding his queer community.
Fashion was kind of an happy accident for me. I grew up in uniformed schools for the large portion of my youth. It always struck me how clothing can strongly impact ones social standing, sense of community & at the same time take away the authentic self. I think that I chose fashion because it's all encompassing in a sense that everyone has no choice in participating in it, in a sadistic way, I enjoy the idea that people who have a deep disdain for fashion & it's culture still choose to wear clothing."